The Problem
The client was struggling with low visibility and poor sales performance on Amazon. Despite having high-quality products, their listings were not reaching their target audience effectively. The product descriptions were not engaging, and the lack of localized content was not resonating among non-English speaking customers. Additionally, the absence of optimized keywords meant that potential customers were not finding the products in their searches.
Approach:
- Content Creation: Developed detailed and appealing product descriptions highlighting the unique features and benefits of the products.
- Localization: Ensured all content was accurately translated and culturally adapted for each target market, which were Polish, Spanish, French and English.
- SEO Optimization: Conducted keyword research to identify high-traffic search terms and integrated these keywords into the product titles, descriptions, and bullet points to enhance visibility on Amazon. Additional keywords were also provided to add to the Amazon search listings in each language.
The Results
Our comprehensive approach yielded impressive results. The optimized and localized content significantly improved the visibility of the client’s listings on Amazon. Engagement rates soared as the product descriptions resonated more effectively with the target audience. The strategic use of high-traffic keywords led to a marked increase in search rankings, driving more organic traffic to the listings. Ultimately, these efforts translated into a substantial boost in sales performance, demonstrating the power of well-crafted, localized, and SEO-optimized content.
What our clients have to say...
At Blue Array, we support a wide variety of international award-winning projects with high complexity and spanning across the five continents. Managed Language’s help in this is invaluable, with high quality across the board, swift response, and more importantly the best care a business partner can hope for.
We have been in partnership with ML for years and in that time we have
collaborated on numerous projects and been passed a lot of business.
We have a great working connection – ML believes in win-win
relationships and so do we, which is why we work with them.
Managed Language's quick and efficient translation services has help us to reach people affected by conflict, in their own languages, making a real impact on their lives. Working with ML has been a real pleasure; their team is professional, friendly, and always goes the extra mile to ensure our needs are met. Thank you for your invaluable contribution to our cause!
Mariana, Andre and the rest of the team are great. They are reliable, meet our ambitious deadlines, are willing to take on any brief I send their way, and will push to get the best result for all involved. We have achieved some brilliant transcreation and translation work together tailored to Gen Z, particularly for our European markets.
I have to say that ML provides a high quality and effective translation and
transcreation service, as well as acting as a cultural sounding board for each
market. Always reactive, fast and proactive, the team also provides a trustful
QA service.
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