It all starts with a good brief
Brand guidelines and tone of voice
Give us the rule book that conveys how your brand wants to communicate with the world – eg. logo usage, colour palette, fonts, etc. – and how you want to bring your voice to life, the emotion and the mood of your messaging. We can advise on how this will translate and apply across markets and languages.
Intent and target audience
The ultimate goal of the project; is it educational, informative, does it want to instigate an action? Who are you trying to reach and what do you know about them? Are you targeting a specific region or segment?
Formal or informal addressing
In many languages, pronouns convey formality and addressing your users with a wrong type can be damaging.
File format and deadline
We don’t tell the client when it’s going to be ready, instead we take our lead from the you: when do you need and what’s you preferred format?
The right team
You need someone who understands the content, the audience, and the intent. Our role is to matchmake you with the perfect linguists and writers for your projects
When we choose the dedicated team for your project we do it based not only on their expertise, but also on their preferences. We do our best to get to know our talent and we nurture it with projects that match their experience and passions
On the other hand, it’s our duty to advise you.
Sometimes a client requests an technical expert linguist/writer in a certain filed to write marketing content, when in fact they may benefit from filling in some technical gaps and getting someone who thrives in marketing, meaning they will get the spot-on creativity the brief requires.
The best multilingual approach:
simple, efficient, outstanding
From AI to the most curated level of Transcreation, or copywriting directly in language - we cover all major languages and most minor ones, with impressive turnaround times. Our multilingual expertise will see you cross borders and cultures. Whatever the project, we strive for quality and authenticity.
When applied correctly, a global SEO strategy gives you the opportunity to rank on a multitude of local searches, bringing traffic from all corners of the globe.
Desktop publishing, subtitling, video production. We can help get your content ready for whatever media format you need it in.
Software and Technology
Think bespoke. Think connectors, API and automation. We know one size doesn't fit all, so we create bespoke solutions putting tech at your service, and not the other way around.
Content management is the overall management of all forms of content. We don’t just plan content — we will analyse all existing onsite work, create a plan to update it and transform your site with top-ranking content.
Cultural and Linguistic Review
Understanding the specific cultural and linguistic nuances of a region enhances communication and engagement with the audience.
A discrete and seamless service that allows you to have a trusted partner - within the ranks of your own company - for any multilingual requirements.
We can dig deep, offer a quote, or just advise on what works