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How Transcreation Leads To A Better ROI

How Transcreation Leads To A Better ROI Transcreation is more than just a buzzword — it’s a valuable tool for businesses looking to expand their reach and boost their ROI. By creatively adapting marketing content to fit the cultural and linguistic nuances of their target audience, you can create a more meaningful connection with potential customers. In our opinion, transcreation is a must for any business looking to succeed in today’s global market. So, let’s

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Will ChatGPT Take Over Translation Services?

Unless you’ve been living under a rock over the last few months (or don’t spend every free moment on social media), you’ll have seen endless tweets and think-pieces about the wonders of ChatGPT. Since it was opened up to the public in November 2022, users have been shocked at the accuracy, and have been flocking to similar tools to test out their reliability and effectiveness — particularly in the digital marketing arena.

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Translation Through the Ages

Translation seems like something that has been around forever, doesn’t it? However, the form it takes today is quite unlike that of previous generations’ concept of the practice. Now, bear with me, even though The Flinstones didn’t have a resident linguist, translation has been around for thousands and thousands of years.

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How to choose a trusted partner for your translation needs

Choose your translation partner​ How to choose a trusted partner for your translation needs The vast world of translation includes proofreading, editing, reviewing, copywriting, transcreation, localisation, subtitling and transcription. There are a growing number of companies that provide services ranging from niche-market to comprehensive ones. The organisational structure of such companies can quickly become very complicated, which creates a market for untrustworthy companies who are on the market to do no good. Sometimes, it may

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