The Client
Blue Array required a new multilingual partner at the beginning of December 2020, to deliver original blogposts in language for their client GoCardless, an automatic direct debit solution for companies, enabling them to collect payments without the need to chase their clients. These solutions allow clients to complete international one-off, variable or reoccurring payments.
The Product
GoCardless is a B2B financial solution for small and medium businesses.
The Brief
GoCardless is a client of Blue Array, the top UK SEO agency and a partner of Managed Language. The project requirement was to build a resource hub of financial information for the company’s target audience: small business owners, accountants and financial managers in small to medium businesses.
Blue Array required a multilingual partner who can deliver high quality articles, meeting the SEO standards, attribution and hashtag management of different markets, and the ability to work within tight deadlines.
The content, keywords, structure and tone of the articles needed to be clear, the aim was to provide informative, purposeful, and formal articles to help the company establish their presence in the respective markets.
The solution
Research
The writers chosen for the project were handpicked based on their background and experience from our curated multilingual team of writers. The project scope required for Managed Language writers to research the company’s: industry, business model, brand, tone of voice, their competitors, their clients, and the countries where they have established digital presence.
The content, keywords, structure and tone of the articles needed to be clear, the aim was to provide informative, purposeful, and formal articles to help the company establish their presence in the respective markets.
Discovery
GoCardless required daily blogposts to be delivered for their target markets. The languages requested were UK English, American English, Australian English, and French. The volume for December was up to 17 blogposts per day.
The resource base that GoCardless wanted to build was to serve their customers, but also to give a competitive advantage to the company, who aimed at rivalling established competitors in the financial sector.
The Outcome
Managed Language’s established network of partners and the curated team of writers worked together on delivering blog copy that aligns with the company tone of voice, brand image, industry, client requirements and can match competitor resources.
The client satisfaction was high, and the project is ongoing.
Working with us
Dedicated Project Manager
An experienced Project Manager will liaise between you and our linguistic team to ensure a smooth process.
Curated linguistic team
A team of skilled, specialised, and trusted linguists will be carefully selected to take care of your copy.
In-depth research
PMs and Linguists will learn about you, your brand and current trends to achieve the most accurate result possible.
Workflow management
Tech integration
We offer an array of Tech solutions, including options to integrate with your systems. Check our Software and Technology section under Services.
Right the first time
We over-prepare to get your requests right the first time, but in case you need us to address any concerns, we always include two rounds of amends.
Empower your brand.
We are determined to make your brand look and sound like a local; empower you through multilingual content management and cultural awareness. We are more than your average translation solution for global businesses. Our services will help you build stronger relationships with your customers, turn cultural and linguistic challenges into business growth and expansion opportunities.
Using our services, you can communicate your brand message across channels consistently and in the most culturally appropriate way. Our clients are from various backgrounds and industries, one thing holds true for all the clients we serve: we will bring you international customers through local brand marketing.
Want to know how to run a smooth large scale content management project in several languages?
let us know your markets, throw us a brief and we can build a bespoke flexible team
