At a glance
- Brand awareness from an international audience
- Global opportunities to grow your business
- Google-approved practices for best results
When to request it
- Website translation
- Global link building campaigns
- Cross-country marketing campaigns
What is Multilingual SEO?
So much more than translation
Multilingual SEO is so much more than translating content – it’s optimising your website for a range of target languages. This covers everything from the HTML coding and structure of your website to the words you choose to use to describe your images. And without it, you won’t be able to grow your brand on a global scale.
When expanding into new, international, markets across search engines, there are a variety of strategies and techniques to consider:
- Translating and transcreating your content into different languages
- Localized keyword research for each target language
- Creating new pages or sections for each language
- HTML coding to signal the target language and country to search engines
- Optimisation of on-page elements in each language
- Building relevant and culturally appropriate backlinks
Why Multilingual SEO?
In today’s globalised world, it’s increasingly common for brands to operate in multiple countries, offering their products and services to a much wider audience than ever before – and if you’re looking to compete with them, you need to start thinking multilingually. When applied correctly, a global SEO strategy gives you the opportunity to rank on a multitude of local searches, bringing traffic from all corners of the globe.
In 2020, a study showed that over 75% of consumers would be more likely to buy a product, or service, from a site written in their native language. Coupled with user experience being a huge ranking factor for Google and other search engines, it’s clear that whatever content you’re serving must have the user at the heart and centre. And we don’t just mean translating the copy – insights into the local culture and dialectal language of your target audience could be the difference between a click and a purchase.
With millions of international sites jostling for global attention, investing in multilingual SEO is the best way to stand out from the crowd, and bring you a larger return on your investment than you’d ever imagined.
Learn more about our other language services here.
Working with us
Dedicated Project Manager
An experienced Project Manager will liaise between you and our linguistic team to ensure a smooth process.
Curated linguistic team
A team of skilled, specialised, and trusted linguists will be carefully selected to take care of your copy.
In-depth research
PMs and Linguists will learn about you, your brand and current trends to achieve the most accurate result.
Workflow management
Tech integration
We offer an array of Tech solutions, including options to integrate with your systems. Check our Software and Technology section under Services.
Right the first time
We over-prepare to get your requests right the first time, but in case you need us to address any concerns, we always include two rounds of amends.
Why Managed Language?
With many years of SEO experience under our belts, we can advise you on the best approaches and practices to optimise your website effectively for a global audience. We’re more than just a translation agency – we will walk you through the entire process to ensure you dominate the international SERPs.
Want to know how to run a smooth large scale content management project in several languages?
let us know your markets, throw us a brief and we can build a bespoke flexible team
