What is Translation?

When accuracy, reliability and trust are imperative

At its core Translation is the pragmatic process of transforming one language into another while maintaining the original message.

Translation has existed for centuries. The process, like in any other kind of art or science, has undergone multiple changes and evolved into what we know today. Over the years, and most significantly, over the past century, as more and more people became literate, higher quality standards have become the norm. As barriers to the spread of information such as distance and time have been made largely redundant by the spread of the internet, now, more than ever, the need to break down language barriers and convey the correct message has become crucial.

Why should you translate?

The obvious answer is of course: so others understand you. But it’s more complex than that.

If you have expanded – or are planning to expand – your business to international markets, simply operating in English won’t suffice in the long run.

The only way to reach the widest audience is to provide your content in the largest amount of languages as possible. It is critical to ensure that your message is thoroughly understood by everyone in all your markets.

Even if clients are fluent in English, they expect to be approached in their native language if a service is available in their region. This demonstrates a considerably higher level of effort and trust on the part of the brand in question.

In some instances, such as with Terms and Conditions and Privacy Policies, you are legally obligated to provide text in the region’s native language.

Learn more about our other language services here.

Why work with us?

Experience, dedication, and passion for the business have earned us the confidence we now enjoy in regards to the services we offer.

We’ve assembled a team of some of the industry’s greatest translators and language experts. We work closely with them and have reached an unparalleled level of trust. We have also developed (and continue to develop) solutions that enable more accuracy, shorter deadlines, and better overall results.

In our hands, your project will be thoroughly managed, handed to a carefully curated team of professionals and delivered to highest standards.