ASOS

Where Fashion Meets Transcreation

Global Marketing Transcreation

ASOS Case Study 2: ASOS Marketplace and COLLUSION collab - man wearing red and white hoodie.
ASOS Case Study 2: Woman with pink eyeshadow

Discover how ML and ASOS have partnered to create a high-paced, premium-quality transcreation workflow – able to communicate in the right ToV across eight languages. 

ASOS Case Study: Woman wearing Adidas Samba trainers

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Transcreation example from ASOS. Project: URBANEXPLORERSPORTSWEARBOHOSUMMER Channel: Email Language: Swedish Source: We out here Context: Outdoor sportswear campaign V1: Vi ses här ute, Back Translation: See you out there, Rationale: We, ASOS, are on the outdoors trend (as in source), and we want you to join us V2: Ute är inne, Back Translation: Out is in, Rationale: Wordplay on outdoor trend The linguist expanded on the concept - took it to the next level in terms adding something to the message (with the first option), or adapting it creatively to respect the original idea (second option).

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Wanting to bring more local and cultural understanding to their international marketing campaigns, UNiDAYS teamed up with Managed Language to deliver work focused on creative translation and cultural insights.

Transcreation and localization services for a New Balance marketing campaign across 15 European languages, including research on the brand’s positioning and tone to ensure culturally-relevant messaging. 

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