At a glance
- Tailored content that resonates with local audiences while maintaining brand integrity.
- Streamlined processes for quick and accurate translations.
- From creation to maintenance, we handle all your brand language assets.
When to request it
- Global Campaigns: Ensuring your message is clear and consistent worldwide.
- Product Launches: Localized content for new markets.
- Brand Overhauls: Updating and managing brand language assets across multiple regions.
What is Brand Language Asset Management?
Brand Language Asset Management involves the creation, organisation, and maintenance of all language-related assets for your brand. This includes glossaries, style guides, and translation memories, ensuring that your brand’s voice remains consistent and effective across all languages and regions.
Why Should You Use Brand Language Asset Management?
In today’s global market, maintaining a consistent brand voice is crucial. Effective brand language management ensures that your content is not only translated accurately but also resonates with local audiences. This leads to increased brand loyalty, better customer engagement, and ultimately, higher sales.
Example
We teamed up with a regional trade team for ASOS to better connect with local buyers. Our tone of voice report analysed competitors and their communication styles, offering insights into ASOS’s perception in the region. We provided actionable recommendations, from adapting our tone of voice across channels to localizing the style feed and targeting key marketing moments.
Why Managed Language?
Our team of experts specializes in brand language management and localization. We work closely with you to understand your brand and ensure that your message is conveyed accurately and effectively in every market. Our tailored approach and extensive experience make us the ideal partner for your global communication needs.