Multilingual SEO optimisation

Multilingual SEO

Maximize your online reach with multilingual SEO: reach new customers in different languages and increase your search engine visibility globally.

Taking your brand global

Multilingual SEO is the practice of optimizing your website to rank well in search engines for different languages. By targeting specific language markets, you can expand your customer base and increase your online presence in a global market.

What is Multilingual SEO?

Multilingual SEO is so much more than translating content – it’s optimising your website for a range of target languages. This covers everything from the HTML coding and structure of your website to the words you choose to use to describe your images. And without it, you won’t be able to grow your brand on a global scale.

When expanding into new, international, markets across search engines, there are a variety of strategies and techniques to consider:

            • Translating and transcreating your content into different languages

            • Localized keyword research for each target language

            • Creating new pages or sections for each language

            • HTML coding to signal the target language and country to search engines

            • Optimisation of on-page elements in each language

            • Building relevant and culturally appropriate backlinks

Why Multilingual SEO?

In today’s globalised world, it’s increasingly common for brands to operate in multiple countries, offering their products and services to a much wider audience than ever before – and if you’re looking to compete with them, you need to start thinking multilingually. When applied correctly, a global SEO strategy gives you the opportunity to rank on a multitude of local searches, bringing traffic from all corners of the globe.

In 2020, a study showed that over 75% of consumers would be more likely to buy a product, or service, from a site written in their native language. Coupled with user experience being a huge ranking factor for Google and other search engines, it’s clear that whatever content you’re serving must have the user at the heart and centre. And we don’t just mean translating the copy – insights into the local culture and dialectal language of your target audience could be the difference between a click and a purchase.

With millions of international sites jostling for global attention, investing in multilingual SEO is the best way to stand out from the crowd, and bring you a larger return on your investment than you’d ever imagined. 

Why Work With Us?

We believe incredible service from a people-focused company is the key to success. Our PM team will guide you through a multilingual maze, matching you with talented linguists best suited to the brand and the project.

Our talent is not only native but also local to their markets – they know the hottest trends, current affairs and the latest news. They are experts when it comes to localization and they will advise on tone, composition and strategy.

With many years of SEO experience under our belts, we can advise you on the best approaches and practices to optimise your website effectively for a global audience. We’re more than just a translation agency – we will walk you through the entire process to ensure you dominate the international SERPs. 

What you get

Dedicated Project Manager
You’ll be assigned an experienced Project Manager who will liaise between you and the linguistic team to ensure a smooth process.​
Curated linguistic team
A team of skilled, specialised, and trusted linguists will be carefully selected to take care of your copy​
Any file format
You don’t need to convert content into complicated tables or prep translation. Send us any file and we’ll deliver it back in the same format. Including artwork.
Tech integration
We offer an array of Tech solutions, including options to integrate with your systems. Check our Software and Technology section under Services.
Right the first time
We over-prepare to get your requests right the first time, but in case you need us to address any concerns, we always include two rounds of amends.

Want to find out more?