White Label: Ecommerce Localization

6 November 202425 October 2024 by Abigail Cox

White Label

Global eCommerce Copywriting: Crafting compelling, multilingual content.

The Problem

The client was struggling with low visibility and poor sales performance on Amazon. Despite having high-quality products, their listings were not reaching their target audience effectively. The product descriptions were not engaging, and the lack of localized content was not resonating among non-English speaking customers. Additionally, the absence of optimized keywords meant that potential customers were not finding the products in their searches.

Approach:

Content Creation: Developed detailed and appealing product descriptions highlighting the unique features and benefits of the products.
Localization: Ensured all content was accurately translated and culturally adapted for each target market, which were Polish, Spanish, French and English.
SEO Optimization: Conducted keyword research to identify high-traffic search terms and integrated these keywords into the product titles, descriptions, and bullet points to enhance visibility on Amazon. Additional keywords were also provided to add to the Amazon search listings in each language.

The Results

Our comprehensive approach yielded impressive results. The optimized and localized content significantly improved the visibility of the client’s listings on Amazon. Engagement rates soared as the product descriptions resonated more effectively with the target audience. The strategic use of high-traffic keywords led to a marked increase in search rankings, driving more organic traffic to the listings. Ultimately, these efforts translated into a substantial boost in sales performance, demonstrating the power of well-crafted, localized, and SEO-optimized content.

What our clients have to say...

At Blue Array, we support a wide variety of international award-winning projects with high complexity and spanning across the five continents. Managed Language’s help in this is invaluable, with high quality across the board, swift response, and more importantly the best care a business partner can hope for.

We have been in partnership with ML for years and in that time we have collaborated on numerous projects and been passed a lot of business. We have a great working connection – ML believes in win-win relationships and so do we, which is why we work with them.

Managed Language's quick and efficient translation services has help us to reach people affected by conflict, in their own languages, making a real impact on their lives. Working with ML has been a real pleasure; their team is professional, friendly, and always goes the extra mile to ensure our needs are met. Thank you for your invaluable contribution to our cause!

Mariana, Andre and the rest of the team are great. They are reliable, meet our ambitious deadlines, are willing to take on any brief I send their way, and will push to get the best result for all involved. We have achieved some brilliant transcreation and translation work together tailored to Gen Z, particularly for our European markets.

I have to say that ML provides a high quality and effective translation and transcreation service, as well as acting as a cultural sounding board for each market. Always reactive, fast and proactive, the team also provides a trustful QA service.

Our White Label Service

Unlock the full potential of your brand with Managed Language’s white label services. Our expert team seamlessly integrates into your operations, providing top-tier language solutions under your brand name. Whether it’s translation, localization, or content creation, we ensure your clients receive exceptional quality without ever knowing we’re behind the scenes. Elevate your offerings, expand your market reach, and enhance customer satisfaction with our discreet and professional white label services.

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We can seamlessly integrate into your team, functioning as your very own translation department while taking your clients global.

Get in touch with us to find out how we can work together on upcoming projects!

ASOS: Fashion Meets Transcreation

1 July 202426 June 2024 by Mariana

ASOS

Where Fashion Meets Transcreation

Global Marketing Transcreation

Discover how ML and ASOS have partnered to create a high-paced, premium-quality transcreation workflow – able to communicate in the right ToV across eight languages.

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Localization. Translation. Transcreation. Copywriting...

We can dig deep, offer a quote, or just advise on what works for you and your multilingual content

Bespoke, creative solutions...

More Case studies…

Let the work speak for itself

Wanting to bring more local and cultural understanding to their international marketing campaigns, UNiDAYS teamed up with Managed Language to deliver work focused on creative translation and cultural insights.

Transcreation and localization services for a New Balance marketing campaign across 15 European languages, including research on the brand’s positioning and tone to ensure culturally-relevant messaging.

...leading to success stories.

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White Label Services: Scaling Globally

10 October 202425 September 2023 by Abigail Cox

White Label

How We Helped A Digital Marketing Agency Globally Scale Their Business

The client

The Agency* is a digital marketing agency that offers web design, SEO, content marketing, and social media management services to small and medium-sized businesses. They have a team of talented professionals who are passionate about helping their clients grow their online presence and reach their target audience.

*For obvious reasons, we cannot disclose the name of the agency!

The problem

However, The Agency faced a challenge when they started to receive more requests for multilingual content from their clients. They realized that they lacked the expertise and resources to provide high-quality translation and localization services in-house. They also did not want to create a whole new department or hire freelancers, as they feared losing control over the quality, consistency, and branding of their work.

That’s when they discovered us, Managed Language, a white-label service provider that specializes in translation, localization, and multilingual copywriting. We offer a comprehensive solution for agencies that want to expand their service offerings and reach new markets without investing in additional staff, training, or software.

The project

We work as an invisible partner for The Agency, providing them with white-label translation and localization services that they can resell to their clients as their own. Our expert team at ML handles everything from project management, and quality assurance, to invoicing and reporting. The Agency only has to provide the source files and specifications, and we deliver the translated and localized files ready for use.

Over the past 6 months, we’ve been creating thoroughly researched articles in a range of European languages for a financial client.

The solution

By working with us, The Agency was able to:

Increase their revenue by offering translation and localization services to their existing and new clients.
Save time and money by avoiding the hassle of hiring, training, or managing translators or localizers.
Maintain their brand identity and reputation by ensuring the quality, consistency, and accuracy of their multilingual projects.
Impress their clients by delivering fast turnaround times and meeting their specific requirements and expectations.
Access a network of professional linguists who cover over 100 languages and domains.
Benefit from the latest technology and tools that Managed Language uses to optimize the translation and localization process.

The Agency is very satisfied with the white label services provided by Managed Language. They have received positive feedback from their clients who appreciate the multilingual websites and content that The Agency has delivered. They have also seen an increase in their client retention and referral rates.

This is an ongoing partnership between us and The Agency, as we’ve proved time and time again that we can help them grow their business and achieve their multilingual goals.

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UNiDAYS: Transcreation, Cultural Reviews and Localisation

19 June 20243 March 2023 by Abigail Cox

UNiDAYS

Transcreation, Cultural Reviews and Localisation

With over 27 million members across 115 markets, UNiDAYS is a global platform for students and graduates to discover and explore brands, products, experiences, resources and ideas that help them step into the world beyond with confidence.

The Brief

Wanting to bring more local and cultural understanding to their international marketing campaigns, UNiDAYS teamed up with Managed Language as their main linguistic and transcreation partner. The scope of work focused on creative translation and cultural reviews of emails, paid social campaigns, and marketing messaging to be delivered in a range of file formats and languages with a maximum turn-around time of 3 days.

Our expert linguists needed to be able to match the language and tone of voice of UNiDAYS’ messaging, to appeal to their Gen-Z audience. The translated output had to be on trend, without resorting to clichés, while incorporating local cultural insights that would appeal to the student-focused target audience.

Due to the scope of the partnership, we’ve been able to provide UNiDAYS with a wide range of services, including cultural reviews, localization and transcreation. Opting for a selection of these linguistic services ensures the final output is not just translated into the local language, but the entire messaging is tailored to the regional audience and culture.

The Solution

From our roster of talented translators, we handpicked a linguistic team that is dedicated to UNiDAYS, allowing them to develop the know-how of tone of voice and insight into the company’s communication with clients. The project required the ML linguists to research the brands on the UNiDAYS platform and offer creative translation options and reasoning while adhering to the established tone of voice UNiDAYS required. Working closely with the localisation team at UNiDAYS, our linguists were able to be reactive and responsive, offering personalised recommendations and insightful advice on the copy, creative and cultural relevance.

Discovery

UNiDAYS required a range of BAU content to be delivered for their target markets on a daily basis, the copy included, across a wide variety of channels and media:

Emails (newsletters and segmented/dedicated);
Paid social campaigns;
Ad hoc custom titles;
Campaign messaging;
Production – Partner descriptions + T&Cs;
Customer support ad hoc stock responses;
Site infrastructure (Product development) – using commercial language.

The languages requested were initially:

German
French
Spanish
Italian
Dutch
Norwegian
Finnish
Swedish

We now have dedicated linguists for 30 languages in total.

The Outcome

With our linguists’ unique understanding of the cultural and regional zeitgeist, we are able to present UNiDAYS with insightful yet creative transcreation variations that align with their Gen Z-focused tone of voice and brand messaging. The team is empowered to challenge and question the cultural relevance of the copy provided, whether that’s altering the messaging to suit local traditions or providing alternative suggestions for the promotional messaging.

Transcreation+

One main aspect of our work for UNiDAYS includes providing multiple creative translations for each line of text, alongside a “back translation” and rationale to help them make the final copy choice. Our transcreation+ service is specifically designed for the most important aspects of marketing copy: attention-grabbing headlines and compelling CTAs.

Our linguists will give detailed explanations as to why the translation provided will engage the target audience. For the annual Freshers campaign, which focuses on students starting university, UNiDAYS wanted to create a full-scale marketing campaign that engaged audiences in France and Germany. The overarching idea was to have a template, in this case “READY FOR…”, that could be adapted to highlight all the events over the summer to create excitement for students joining University.

The French version of the “READY FOR ANYTHING” headlines was given 4 different translations, along with the linguists’ rationale, to ensure UNiDAYS had creative and locally relevant options. As the partnership is a collaborative one, ML worked with them to find the best result, which ultimately was seen to be a mix of English and French to suit the promotion and youthful appeal of the app itself.

The linguists’ knowledge of the local market, and extensive audience research gives this type of copy a new appeal to the target audience, contributing to the overall success of the campaign.

Digging deeper into the local culture

Localisation: Christmas campaigns

One great example of the importance of local perspectives and how they can improve marketing output is from a recent German email campaign. The original English copy centred around stocking filler gifts, but given that German Christmas traditions don’t include stockings, our linguist recommended changing the headline from “SHOP STOCKING FILLERS” to “FÜR DIE KLEINEN PÄCKCHEN”, which means “for the small packages”. Although English readers may find this more confusing, this will resonate with the target German audience more effectively.

Cultural review: Diwali

We also provide cultural reviews and analysis when needed. For example, our India-based linguist was asked by UNiDAYS to provide some feedback relating to a Diwali-focused campaign. The result was a detailed explanation of the local celebrations, along with religious insight and valuable recommendations as to how UNiDAYS could, and should, approach a Diwali campaign. This included insights that influenced promotions, competitions and even product-specific advice.

The Results

Throughout this collaboration, Managed Language provides the all-important local information, feedback and reasoning that can make or break a campaign. Our ongoing partnership has shown that country-tailored content performs particularly well in contrast to unlocalised content.

UNiDAYS reports that the combination of local personalisation and cultural understanding leads to higher resonance with the audience and therefore stronger campaign performance overall.

UNiDAYS’ Localisation Lead, Claire Burgess, said “ML continually provides us with the highest standard of translation, cultural insights, and creative ingenuity, no matter how big, small, or challenging the project and source copy is.”

We can take your brand global

Get in touch today to organise a meeting to find out how we can take your marketing goals worldwide.

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Empower your brand.

We are determined to make your brand look and sound like a local; empower you through multilingual content management and cultural awareness. We are more than your average translation solution for global businesses. Our services will help you build stronger relationships with your customers, turn cultural and linguistic challenges into business growth and expansion opportunities.

Using our services, you can communicate your brand message across channels consistently and in the most culturally appropriate way. Our clients are from various backgrounds and industries, one thing holds true for all the clients we serve: we will bring you international customers through local brand marketing.

We have been in partnership with ML for several years and in that time we have collaborated on numerous projects and been passed a lot of business. We have a great working connection – ML believes in win-win relationships and so do we, which is why we work with them.

New Balance: Transcreation and Desktop Publishing

20 June 20246 June 2021 by Andre

New Balance

Transcreation and Desktop Publishing

Reach your target market no matter who they are or where they live through local brand language marketing. Cultural awareness and language are no longer a barrier to getting in touch with and serving your audience.

The Client

New Balance is an American apparel and sports footwear brand headquartered in Boston, MA, USA. The brand has a well-established presence worldwide, including in the UK where some of their goods are produced for the European market.

Industry: FMCG – Sports Apparel and Footwear

The Product

New Balance campaign for the European market.

The Brief

New Balance campaign for Sports Direct Europe required to localise their original posters and artwork in 15 languages: French, Dutch, Slovenian, Spanish, Hungarian, Slovak, Czech, Portuguese, Icelandic, Polish, German, Estonian, Latvian, Lithuanian, Greek. The project required the localisation of the headline “No half measure” in the fifteen languages, delivered on posters in different sizes, with different images.

The Solution

Research
For each market, the curated team of linguists performed a thorough research on the brand:

Brand history and origination
Brand positioning and products
Brand website and social media
Brand messaging and tone of voice
Brand markets and target audience
Past campaigns, slogans, and taglines

Discovery
Based on the brand research, the linguists recommended transcreation with DTP [desktop publishing] of the brand tagline. The transcreation process allowed the linguists to truly localise the message, considering the language character and space requirements. New balance required the posters in different sizes, with varying images. These had to support the out-of-home campaigns in every target market, from A4s to large banners.

Conclusion
The brand research helped to understand the brand presence in each respective country, which contributed to the delivery of a successful multilingual campaign.

The Outcome

The technological capability of Managed Language allowed for the project to take only one week from receiving the brief to delivering the final files. The client’s InDesign files, localised and returned as InDesign, in language.

Empower Your Brand

Go Cardless: Multilingual Copywriting for Fintech Services

20 June 20246 June 2021 by Andre

GoCardless